Prospect theory, developed by Daniel Kahneman and Amos Tversky, is one of the fundamental theory of behavioral finance. It shows individuals have different prospects for gains and losses. In other words, one's happiness does not increase with gains in the same speed as one's unhappiness grows with losses. A couple visiting Las Vegas for Christmas may feel somewhat indifferent with $100 and $200 gains, but may feel more grieved with $200 losses than $100.

In poker, one need to be patient enough to be profitable consistently. Never look for a quick profit with high risk, which usually has negative expected return. I have been wondering why someone consistently collects profit at our regular Friday poker party. As a rational player, I identified some players called others bets even they knew they had a small chance to win. They bet at uncompetitive odds because they receive utilities other than expected profit, which is playing the game instead of watching. I usually do not mind watching, and provide a small "fold"ing profit to bluffers, which encourage them to gamble loosely and enjoy their smart bluffs. Then as the time comes in, I take a large gain with good hands.
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